Practitioners in the art of persuasion.
Philip and I have collaborated musically, many times over the years. He knows music. He knows how brands can get the best out of music.
Philip’s experience crosses marketing, consumer insight and strategic planning within the music and popular culture sectors.
As Global Head of Insight & Planning at Warner Music Group he built and led a global team serving a business that operates in 40+ countries. The team worked with artists as diverse as Dua Lipa, Jesse Glynn, Royal Blood, Lily Allen, Pink Floyd, Muse, Red Hot Chilli Peppers, Led Zeppelin and David Bowie.
Put simply, we helped define what was unique about each artist (their Brand), identify potential fan groups and then devise strategies to connect the two.
Sound Effects - Overview
Insight + Strategy + Action: Explaining the links between music, culture, audiences and brands.
We use those links to identify creative ways of making meaningful, sustainable connections between them all.
We help Brands use music and popular culture to establish enduring human connections. Our unique insight tools and expertise enables brands to understand their potential place within music and popular culture. We find the right point of connection and fuel the creation of engaging, relevant and enduring content