Keep Walking had stalled. The clients were losing faith in it as an idea. Clive and I were charged with rebooting (I’m here all week) it. We wrote ‘Fish.’
As Andy Gibson from Diageo said ‘Fish was the game-changer.’
It ran in 110 markets. Twelve years on it was still being aired. Creativity and re-watchability gives your work a longer shelf life. This Fish is still fresh…