We are delighted to be working on a project for the new Glideride. I revolutionary sole that saves you energy. It’s a 3D design brief which is something of a departure for us. But good ideas are good ideas in whatever dimension.
The most effective price campaign in VW’s history. We didn’t talk about cost we talked about value.
We wanted to connect to parents on an emotional level. To talk to them as parents, not as children or scientists.
Sales up 25%
Ninety children in a studio gave us the magic. Directed by Jim Field-Smith and sound by Lester Barnes & Dexys!
Keep Walking had stalled. The clients were losing faith in it as a platform. Clive and I were charged with rebooting (I’m here all week) it. We wrote ‘Fish.’
As Andy Gibson from Diageo said ‘Fish was the game-changer.’
It ran in 110 markets. Twelve years on it was still being aired. Creativity and re-watchability gives your work a longer shelf life. This Fish is still fresh…
Carousel was the first online film to win the Grand Prix at Cannes. This film featured on the website for the new 21:9 Television. It became a viral sensation. Adam Berg directed. The frozen moment was his input. He took a great idea from Tribal NL and turned it up to 11.
The task was to drive traffic to the website. We did this by showing not one stick of furniture.
Traffic up 33%.
Photography by Alex Bamford. ‘Just found in the loft’ look by Mark ‘Wes’ Wesley.
A cinematic first - Five very different films with the same dialogue. Our accompanying competition challenged budding Filmmakers to take up the same challenge. Over 600 Filmmakers did so, creating over 20 hours of content.
Richard Russell is part of a network of freelancers we love, and love to work with. Richard gave Honda its voice. He wrote virtually all of the launch work for the Power of Dreams campaign.
Richard and I worked together some years ago. In my view the high-water mark of his career was the 80s classic we wrote together - ‘Twins’ for Biactol Facewash. It seems the industry and every single awards show within it, disagrees as Honda Grrr is the most awarded commercial in advertising history. Each to their own…
Written by Paul Hodgkinson, BA Johnny Foreigner is one of my favourite ads of all time. Fitting as it was for the world’s favourite airline.
The Gunn Report proved the most awarded work was the most effective.
Not unsurprisingly we rather like this as Dickie Russell’s Honda Grrr commercial was deemed by the Gunn Report as the most awarded tv ad in history and VW Wedding, the ad Colonel Pickering and I created, is the most awarded print ad.
To be honest, there are rather too many award shows. Scam work and self serving jurors (I’m looking at you Luiz..) does the industry a huge disservice as clients then believe creativity is a hobby of ours. Scam used to be a cottage industry now it is produced on an industrial scale.
But creativity can be a game-changer. And awards can be an indicator of breakthrough work. And who doesn’t like standing on a stage clutching a golden lion/arrow/angel/pencil/thing?
We have torched computers.
We have written on people and on beaches.
We have secured the support of Idris Elba, Joanna Lumley, Doctor Who and Bill Nighy all for zero budget.
Written by Geoff Smith, Stunt City is another example of work I really admire. It’s a simple point made in a dramatic way. A commercial with impact. Literally.
You’re gonna live forever!
Successful work is famous in the real world. And what client doesn’t want to be sitting at a dinner party and hear the words, “Oh yes I’ve seen your work. Great stuff!”
I spent 5 very happy years on Philips. We had a great team, led by Laura Jones. And we had a great client in Gary Raucher. Karis was the first ad we created together, it’s still one of my all time favourites. Shot by the very lovely Fredrik Bond.
Cecily's Fund educates AIDS orphans in Zambia.
One's school memories are important to all of us. We tapped into the school memories of Celebrities in a unique way to get press coverage for Cecily's Fund.
They needed publicity for a budget of £0.00. It occurred we were perfectly placed to help. We asked our friends at Recording Studios to help us. As Celebrities came in to record Voice Overs they were asked to fill in a faux School Report with the funniest comment they received as children. They loved it. So did the Press.
From a budget of £0.00 we generated coverage worth over £800,000.
Ibis understood that at the top of everyone’s list when travelling is a decent nights sleep. So they invested heavily in their best bed ever. It was our job to tell the world of this.
In celebration of 30 years of Diet Coke, we brought back it’s most famous ambassador. And the world went mad for him. Even in the USA which was impressive as the ad only ran in Europe…
Less is more…
Some people love it. Some people prefer the taste of sour milk..
An award winning campaign for Nissan’s Forward Emergency Created by the very excellent Robert Rutherford & Darren Borrino they demonstrate that radio doesn’t have to shout to be heard. Based in New York, Rob & Darren give us transatlantic creative firepower.
The election for London Mayor of 2011 pitted Boris Johnson against Ken Livingstone. Boris was popular (my how times have changed..) and had the support of all the newspapers. Ken didn't even have the support of his own party.
In the end we lost. But we gave Boris a scare taking Ken from 12 points behind to only 2 points at election time.
A key part was our party political broadcast. We knew it was powerful for two reasons. Firstly, it made Ken cry at his own press conference. Secondly because of the all out attack it received to try and undermine it. Even journalists from our own trade magazine tried to discredit it. Did i mention that that particular magazine is owned by Lord Heseltine?
Post the election we ran an ad for the agency to highlight the power of emotion.