We have smashed windows for Harvey Nichols.
We have ‘hijacked’ poster sites for Lidl.
We have torched computers.
We have written on people and on beaches.
We have secured the support of Idris Elba, Joanna Lumley, Doctor Who and Bill Nighy all for zero budget.
Carousel was the first online film to win the Grand Prix at Cannes. This film featured on the website for the new 21:9 Television. It became a viral sensation.
Richard Russell is part of a network of freelancers we love, and love to work with. Richard gave Honda its voice. He wrote most of the launch work for the Power of Dreams campaign.
Richard and I worked together some years ago. In my view the high-water mark of his career was the 80s classic we wrote together - ‘Twins’ for Biactol Facewash. It seems the industry and every single awards show within it, disagrees as Honda Grrr is the most awarded commercial in advertising history. Each to their own…
A cinematic first - Five very different films with the same dialogue. Our accompanying competition challenged budding Filmmakers to take up the same challenge. Over 600 Filmmakers did so, creating over 20 hours of content.
The most effective price campaign in VW’s history. We didn’t talk about cost we talked about value.
To be honest, there are too many award shows. Just the sheer number of shows devalues all of them.
Scam work and self serving jurors (I’m looking at you Luiz..) does the industry a huge disservice as clients then believe creativity is a hobby of ours. Scam used to be a cottage industry now it is produced on an industrial scale.
But creativity can be a game-changer. And awards can be an indicator of breakthrough work. And who doesn’t like standing on a stage clutching a golden lion/arrow/angel/pencil/thing?
The Gunn Report proved the most awarded work was the most effective. Not unsurprisingly we rather like this as Dickie Russell’s Honda Grrr commercial was deemed by the Gunn Report as the most awarded tv ad in history and VW Wedding, the ad Colonel Pickering and I created, is the most awarded print ad.
Both campaigns were hugely successful for their respective clients.
You’re gonna live forever!
Successful work is famous in the real world. And what client doesn’t want to be sitting at a dinner party and hear the words, “Oh yes I’ve seen your work. Great stuff!”
Cecily's Fund educates AIDS orphans in Zambia.
One's school memories are important to all of us. We tapped into the school memories of Celebrities in a unique way to get press coverage for Cecily's Fund.
They needed publicity for a budget of £0.00. It occurred we were perfectly placed to help. We asked our friends at Recording Studios to help us. As Celebrities came in to record Voice Overs they were asked to fill in a faux School Report with the funniest comment they received as children. They loved it. So did the Press.
From a budget of £0.00 we generated coverage worth over £800,000.
We had the task of relaunching Keep Walking. So we created Fish. Twelve years on it was still being aired. Creativity and re-watchability gives your work a longer shelf life. This Fish is still fresh…(Sorry, couldn’t resist.)
Written by Geoff Smith, Stunt City is another example of work I really admire. It’s a simple point made in a dramatic way. A commercial with impact. Literally.
We wanted to connect to parents on an emotional level. Ninety children in a recording studio did just that.
In celebration of 30 years of Diet Coke, we brought back it’s most famous ambassador. And the world went mad for him. Even in the USA which was impressive as the ad only ran in Europe…
Less is more…
Some people love it. Some people prefer the taste of sour milk..
An award winning campaign for Nissan’s Forward Emergency Braking. Radio doesn’t have to shout to be heard.
Ibis understood that at the top of everyone’s list when travelling is a decent nights sleep. So they invested heavily in their best bed ever. It was our job to tell the world of this.
The election for London Mayor of 2011 pitted Boris Johnson against Ken Livingstone. Boris was popular (my how times have changed..) and had the support of all the newspapers. Ken didn't even have the support of his own party.
In the end we lost. But we gave Boris a scare taking Ken from 12 points behind to only 2 points at election time.
A key part was our party political broadcast. We knew it was powerful for two reasons. Firstly, it made Ken cry at his own press conference. Secondly because of the all out attack it received to try and undermine it. Even journalists from our own trade magazine tried to discredit it. Did i mention that that particular magazine is owned by Lord Heseltine?
Post the election we ran an ad for the agency to highlight the power of emotion.