To be honest, there are too many award shows. Just the sheer number of shows devalues all of them.
Scam work and self serving jurors (I’m looking at you Luiz..) does the industry a huge disservice as clients then believe creativity is a hobby of ours. Scam used to be a cottage industry now it is produced on an industrial scale.
But creativity can be a game-changer. And awards can be an indicator of breakthrough work. And who doesn’t like standing on a stage clutching a golden lion/arrow/angel/pencil/thing?
The Gunn Report proved the most awarded work was the most effective. Not unsurprisingly we rather like this as Dickie Russell’s Honda Grrr commercial was deemed by the Gunn Report as the most awarded tv ad in history and VW Wedding, the ad Colonel Pickering and I created, is the most awarded print ad.
Both campaigns were hugely successful for their respective clients.