Practitioners in the art of persuasion.
The Gunn Report proved the most awarded work was the most effective.
Not unsurprisingly we rather like this as Dickie Russell’s Honda Grrr commercial was deemed by the Gunn Report as the most awarded tv ad in history and VW Wedding, the ad Colonel Pickering and I created, is the most awarded print ad.
Creativity can be a game-changer. And awards can be an indicator of breakthrough work. And who doesn’t like standing on a stage clutching a golden lion/arrow/angel/pencil/thing?