Blister Pack is an invitation to try ASICS, Movement for Mind.
But in essence it’s a brand statement. Running releases endorphins which promote good mental health. To highlight this we created pharmaceutical style packaging for the shoes.
ASICS global positioning statement, SOUND MIND, SOUND BODY has been at the heart of the brand since its inception in 1949. ASICS founder Kihachiro Onitsuka recognised the mental health benefits of exercise in young people in post-war Japan.